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Happy Halloween from VTS!

Happy Halloween from VTS!

Like I’ve written about before, holidays present some interesting opportunities for marketing. The best thing brands can do during the holidays is make their prospects & customers FEEL something. Everyday, prospects & customers are getting inundated with...
VTS 4Q17 Product Roadmap

VTS 4Q17 Product Roadmap

Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what’s ahead so they can make confident purchasing decisions. The key for us was setting expectations...
The best cold sales email I’ve ever seen

The best cold sales email I’ve ever seen

Our inboxes are cluttered with them. Most of us hate them. Some of we marketers, even though we know it’s cruel, hi8t the ‘spam’ button in an attempt to blacklist their email servers. But sometimes, oh so rarely, I’m impressed by a cold sales...
Product Launch – VTS Site Plan

Product Launch – VTS Site Plan

Today I’m excited to announce that VTS’ new Site Plan went live! This launch is the result of about 3 months of work between my Product Marketing team & the Product Management team. Check out the video below and navigate to my professional gallery to...
Meet VTS’ Design Team!

Meet VTS’ Design Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Design Team! They are responsible for:   Elevating the user experience through design –...
Meet VTS’ Product Team!

Meet VTS’ Product Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Product Team! They are responsible for:   Managing the product development process, from ideation...
2Q17 Recap: Product Markeing at VTS

2Q17 Recap: Product Markeing at VTS

As with just about every quarter at VTS, this one was one for the books. Product Marketing hit our stride after I was (finally) able to hire another product marketer. It was exciting for me to further scale the product marketing function this quarter. Here’s...
Meet VTS’ Engineering Team!

Meet VTS’ Engineering Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Engineering Team! They are responsible for:   Building out our platform with new products and...
Meet VTS’ Recruiting Team!

Meet VTS’ Recruiting Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our star recruiter, Tyler, on the People Team! The People Team at VTS is focused on: Creating a world class...
Updates on VTS’ product roadmap!

Updates on VTS’ product roadmap!

Like I wrote about before, the beginning of 2017 was a critical time for VTS to show product momentum. As a newly-merged company with half our customer base eventually transitioning onto a new platform, we wanted to show them and the market that we not only had things...
VTS Product Focus Areas – 1H17

VTS Product Focus Areas – 1H17

After VTS & Hightower merged in late 2016, it was critical that we instilled confidence in customers & the market. Not all customers are happy when companies merge, especially when there are product changes. In fact, customer churn risk was high. Even though...
Teardown Tuesday #2 – Slack Enterprise Grid

Teardown Tuesday #2 – Slack Enterprise Grid

Welcome to our second episode of Teardown Tuesday! Some of you may have noticed that Slack announced their enterprise product, Grid, a week or two ago. Let’s see how their announcement page stacked up. PS – I noticed the screenshots are appearing fuzzy on...
Teardown Tuesday #1 – Stripe homepage

Teardown Tuesday #1 – Stripe homepage

Welcome to my new series of product marketing teardowns! Every Tuesday, I’ll be cross-examining other companies’ product marketing to help you learn what ‘great’ product marketing looks like and how NOT to do product marketing. As I like to...
The Product Marketing Manifesto

The Product Marketing Manifesto

Like I’ve blogged about before, a lot of people have difficulty understanding what product marketing is and how it should fit into their organization. This problem is pronounced for product marketers who find themselves starting the function at their company...
Meet my team at VTS!

Meet my team at VTS!

A deciding factor in me joining VTS was the people. It’s also the reason why venture capital firms like OpenView, Insight Venture Partners and Blackstone invested in us. Have a look and meet some of the awesome team I work with everyday to transform the...
We have a pretty funtastic culture at VTS

We have a pretty funtastic culture at VTS

After working at Infusionsoft, I realized the vital role that culture plays in a company’s success. Whenever I’m evaluating a company for my next move, culture is one of my top considerations. As you can see, we have a pretty awesome culture at VTS. From...
My ICON16 session on defining your target market

My ICON16 session on defining your target market

Infusionsoft’s ICON is the annual user conference for Infusionsoft users. It gives attendees sessions by business owners who have been in their shoes, business expertise from influential badass keynote speakers and more access to solutions, partners and options to...
Satisfied clients are your best marketing agents

Satisfied clients are your best marketing agents

Efficiency in creating marketing from existing customers and customer behavior around trusting peers makes this the most valuable and under-utilized marketing strategy for small business. What is the most under-utilized and effective marketing strategy for small...
How we product marketers overcome stress

How we product marketers overcome stress

Let’s face it. We marketers are stressed. And you know what? That’s okay. Too often, we try to sugar coat it, take it on the chin, work through it, whatever. No. Sometimes it’s alright to embrace the suck. Sometimes it’s okay to admit to ourselves that we may be the...
I talk marketing automation at WebSummit 2015

I talk marketing automation at WebSummit 2015

This month, I had the honor of traveling to Dublin, Ireland for WebSummit 2015 and representing Infusionsoft. I had the chance to tell speak about marketing automation and how Infusionsoft was changing the world for small business in front of 45,000 people. View the...
How to attract more leads by improving your product

How to attract more leads by improving your product

When we hear “lead generation,” our minds default to “content” and “sales funnels.” But have you thought about how your product could be attracting more leads (or may be losing them)? Small business owners tend to overlook their product in regards to lead generation...
Inbound is the new black

Inbound is the new black

I thought of this blog post because of two things I’m working on right now: Preparing to redo the CustomerHub website (Hasn’t been touched since my last split test, where I removed an outdated customer feature slider with no CTA’s and replaced it...
I want to make you a better marketer

I want to make you a better marketer

I’ve been thinking about what to write for the past week and still have writer’s block. Maybe I’m anxious, I thought to myself. Ah! I know what will help. A glass of wine! All the best bloggers I know (the entertaining ones, at least) write over...