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2Q17 Recap: Product Markeing at VTS

2Q17 Recap: Product Markeing at VTS

As with just about every quarter at VTS, this one was one for the books. Product Marketing hit our stride after I was (finally) able to hire another product marketer. It was exciting for me to further scale the product marketing function this quarter. Here’s...
Meet VTS’ Engineering Team!

Meet VTS’ Engineering Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Engineering Team! They are responsible for:   Building out our platform with new products and...
Meet VTS’ Recruiting Team!

Meet VTS’ Recruiting Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our star recruiter, Tyler, on the People Team! The People Team at VTS is focused on: Creating a world class...
Updates on VTS’ product roadmap!

Updates on VTS’ product roadmap!

Like I wrote about before, the beginning of 2017 was a critical time for VTS to show product momentum. As a newly-merged company with half our customer base eventually transitioning onto a new platform, we wanted to show them and the market that we not only had things...
VTS Product Focus Areas – 1H17

VTS Product Focus Areas – 1H17

After VTS & Hightower merged in late 2016, it was critical that we instilled confidence in customers & the market. Not all customers are happy when companies merge, especially when there are product changes. In fact, customer churn risk was high. Even though...
Teardown Tuesday #2 – Slack Enterprise Grid

Teardown Tuesday #2 – Slack Enterprise Grid

Welcome to our second episode of Teardown Tuesday! Some of you may have noticed that Slack announced their enterprise product, Grid, a week or two ago. Let’s see how their announcement page stacked up. PS – I noticed the screenshots are appearing fuzzy on...
Teardown Tuesday #1 – Stripe homepage

Teardown Tuesday #1 – Stripe homepage

Welcome to my new series of product marketing teardowns! Every Tuesday, I’ll be cross-examining other companies’ product marketing to help you learn what ‘great’ product marketing looks like and how NOT to do product marketing. As I like to...
The Product Marketing Manifesto

The Product Marketing Manifesto

Like I’ve blogged about before, a lot of people have difficulty understanding what product marketing is and how it should fit into their organization. This problem is pronounced for product marketers who find themselves starting the function at their company...