Unsure what product marketing is or how we operate? Get my Product Marketing Manifesto. 

<p>Check your inbox!</p>

Happy Halloween from VTS!

Happy Halloween from VTS!

Like I’ve written about before, holidays present some interesting opportunities for marketing. The best thing brands can do during the holidays is make their prospects & customers FEEL something. Everyday, prospects & customers are getting inundated with...
VTS 4Q17 Product Roadmap

VTS 4Q17 Product Roadmap

Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what’s ahead so they can make confident purchasing decisions. The key for us was setting expectations...
The best cold sales email I’ve ever seen

The best cold sales email I’ve ever seen

Our inboxes are cluttered with them. Most of us hate them. Some of we marketers, even though we know it’s cruel, hi8t the ‘spam’ button in an attempt to blacklist their email servers. But sometimes, oh so rarely, I’m impressed by a cold sales...
Product Launch – VTS Site Plan

Product Launch – VTS Site Plan

Today I’m excited to announce that VTS’ new Site Plan went live! This launch is the result of about 3 months of work between my Product Marketing team & the Product Management team. Check out the video below and navigate to my professional gallery to...
Meet VTS’ Design Team!

Meet VTS’ Design Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Design Team! They are responsible for:   Elevating the user experience through design –...
Meet VTS’ Product Team!

Meet VTS’ Product Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Product Team! They are responsible for:   Managing the product development process, from ideation...