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Happy Halloween from VTS!

Happy Halloween from VTS!

Like I’ve written about before, holidays present some interesting opportunities for marketing. The best thing brands can do during the holidays is make their prospects & customers FEEL something. Everyday, prospects & customers are getting inundated with...
VTS 4Q17 Product Roadmap

VTS 4Q17 Product Roadmap

Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what’s ahead so they can make confident purchasing decisions. The key for us was setting expectations...
Product Launch – VTS Site Plan

Product Launch – VTS Site Plan

Today I’m excited to announce that VTS’ new Site Plan went live! This launch is the result of about 3 months of work between my Product Marketing team & the Product Management team. Check out the video below and navigate to my professional gallery to...
2Q17 Recap: Product Markeing at VTS

2Q17 Recap: Product Markeing at VTS

As with just about every quarter at VTS, this one was one for the books. Product Marketing hit our stride after I was (finally) able to hire another product marketer. It was exciting for me to further scale the product marketing function this quarter. Here’s...
Updates on VTS’ product roadmap!

Updates on VTS’ product roadmap!

Like I wrote about before, the beginning of 2017 was a critical time for VTS to show product momentum. As a newly-merged company with half our customer base eventually transitioning onto a new platform, we wanted to show them and the market that we not only had things...
VTS Product Focus Areas – 1H17

VTS Product Focus Areas – 1H17

After VTS & Hightower merged in late 2016, it was critical that we instilled confidence in customers & the market. Not all customers are happy when companies merge, especially when there are product changes. In fact, customer churn risk was high. Even though...
The Product Marketing Manifesto

The Product Marketing Manifesto

Like I’ve blogged about before, a lot of people have difficulty understanding what product marketing is and how it should fit into their organization. This problem is pronounced for product marketers who find themselves starting the function at their company...
My ICON16 session on defining your target market

My ICON16 session on defining your target market

Infusionsoft’s ICON is the annual user conference for Infusionsoft users. It gives attendees sessions by business owners who have been in their shoes, business expertise from influential badass keynote speakers and more access to solutions, partners and options to...
I talk marketing automation at WebSummit 2015

I talk marketing automation at WebSummit 2015

This month, I had the honor of traveling to Dublin, Ireland for WebSummit 2015 and representing Infusionsoft. I had the chance to tell speak about marketing automation and how Infusionsoft was changing the world for small business in front of 45,000 people. View the...