I’m creating a new series as part of the Product Marketing Summit called “Coffee with a PMM,” where I sit down for coffee every week with a product marketer. The goal? To see what lessons I can learn about life and career as a product marketer. Hear from Lindsay Bayuk this week on how she built a product marketing department from scratch.
Check out the full post here to learn how Lindsay:
- Got started in product marketing
- Built the product marketing department at Infusionsoft from scratch
- How she focused on research and data-driven decision making
- Her thoughts on growth hacking
