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I’m creating a new series as part of the Product Marketing Summit called “Coffee with a PMM,” where I sit down for coffee every week with a product marketer. The goal? To see what lessons I can learn about life and career as a product marketer. Hear from Lindsay Bayuk this week on how she built a product marketing department from scratch.

Check out the full post here to learn how Lindsay:

  • Got started in product marketing
  • Built the product marketing department at Infusionsoft from scratch
  • How she focused on research and data-driven decision making
  • Her thoughts on growth hacking