In the second installment of “Coffee with a PMM,” I interview Colm Lennon, founder of Haka Products. Before Haka, Lennon was a divisional CIO at Honeywell. Lennon got into product marketing after inheriting a division at Honeywell that had become disconnected from its customers.
- How to get reconnected with your customers and make sure the product you’re building satisfies their needs
- How Lennon strategized and built a sales enablement framework from scratch
- How to prevent and resolve finger pointing during product launches
- How Lennon founded Haka Products, and how it can enable your product marketing team to test and validate assumptions in real-time