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Infusionsoft’s ICON is the annual user conference for Infusionsoft users. It gives attendees sessions by business owners who have been in their shoes, business expertise from influential badass keynote speakers and more access to solutions, partners and options to unlock their toughest challenges.

As part of the rollout of Infusionsoft’s Small Business Success Method, I spoke on the importance of identifying and understanding your target market. Given this is a cornerstone of product marketing and I was part of the team that helped identify Infusionsoft’s target market, I was excited to share my knowledge with an audience who often forgets the importance of this exercise.

Check out the recording & slides below!