July 5, 2017

Coffee with a Product Marketer #4 – Derek Pando, Product Marketer @ Zoom

From his first days at Salesforce to launching Sales Navigator at LinkedIn, Derek loves product marketing because he’s able to be creative, strategic and play an important role. Read on to see how he’s managing the most rapid growth of a product and company in his career at Zoom.

Marketing – Why CMOs Don’t Last (And what to do about it)

CMO jobs are not all alike. Some focus on strategy, some on commercialization, and some on both. Perhaps this explains some of the startling statistics from a global study (led by Fournaise Marketing Group), including 74% of CMOs saying their jobs don’t allow them to maximize their impact on the business.

Product Marketing – 3 Things Product Marketers can Learn from Beyonce

Setting aside the obvious–that Beyoncé is a goddess–the astute will note that in addition to her talent, her marketing game slays. In 2013, she dropped her fifth studio album without so much as a PR whisper and the internet imploded. Here’s how you, as a product marketer, can slay like Queen Bey…Middle fingers up, put them hands high.

Sales – The Greatest Sales Deck I’ve Ever Seen

Of course, successful sales rarely happen solely as the result of a great deck. However, a good one sure helps. See how Zuora blew up the traditional sales deck and created a powerful narrative by NOT starting with their product, office locations, investors, clients, or anything about themselves.

Jobs

WePay is looking for a Senior Product Marketing Manager

…to help lead our Product Marketing activities. Join us if you’re excited to roll up your sleeves and own driving product positioning & benefits messaging for a number of high priority new and existing offerings. You’ll gain significant exposure as you yield breakthrough outcomes. Are you ready to take your game to the next level… and have a lot of fun along the way? Please apply here.

Hiring for that perfect product marketing candidate? If you’re interested in getting your job listing in front of hundreds of product marketing people, send an email to justin@productmarketingsummit.com.

This week’s sponsor

If you’re looking to get your brand in front of 500 product marketing eyes, reply to this email for more information. Slots fill up quickly!