July 10, 2017

Coffee with a Product Marketer #5 – Tim Johnson, Product Marketing & Sales Enablement Expert

Tim was a high performing sales rep (180% to quota) before transitioning to product marketing. Hear how he successfully turned around a product after a failed launch (…which involved repositioning it, refactoring the operations team, retraining the sales team, and then convincing them and the market that the product was legitimate and worth selling).

Marketing – Salesforce “State of Marketing” report

(Link bypasses paywall, happy Monday!) This fourth annual report surveyed 3,500 marketing execs in 10 countries. It covers data woes, show shifting priorities affect organizational change and the AI revolution. The biggest shift from last year? That customer experience is not just a focus of marketers, but has now become their central emphasis. (I’m sad this already wasn’t central?)

SMOPS – The Five Stages of Maturity In Customer-Centric Revenue Operations

All of the Ops. SMOPS = Sales & Marketing Operations. Ever heard of RevOps? Many of us have been through transformations of legacy tech strategies, go-to-market focus and structures as they adjust to a customer-driven, digital world. Few of us, even with 20/20 hindsight, could articulate the journey’s checkpoints and provide tooling like this.

Soft Skills – How to remain calm under pressure (advice from a weapons disposal technician)

Think your job is stressful? Try disarming bombs for a living.

Jobs

AppNexus is looking for a Vice President of Product Marketing

We are seeking a dynamic senior product marketing executive to deeply partner with our Product Line Management team to build and manage a world class Product Marketing organization supporting our Enterprise and Marketplace products globally. Please apply here.

Hiring for that perfect product marketing candidate? If you’re interested in getting your job listing in front of hundreds of product marketing people, send an email to justin@productmarketingsummit.com.

This week’s sponsor

If you’re looking to get your brand in front of 500 product marketing eyes, reply to this email for more information. Slots fill up quickly!