June 26, 2017

Coffee with a Product Marketer #3 — Erin Hinson, Director of Product Marketing @Pluralsight

Last week, we rebooted our popular “Coffee with a Product Marketer” series. After a stint at a market research firm, Erin found her way to Infusionsoft as a wide-eyed product marketing newbie. She likens product marketing to being the ‘meat and potatoes’ to marketing’s ‘whipped cream and cherry,’ and our realtionship to product management a ‘sibling rivalry.’

Want to be featured in our “Coffee with a Product Marketer” series? Email justin@productmarketingsummit.com & I’ll send you details.

Quarterly Planning — End the Quarter Strong, with Resting B*tch Face

By heeding the wise words of the stoics and implementing some of my own tricks, you can remain resilient amidst the end-of-quarter chaos. Want to end the quarter feeling accomplished and prepared for the next? Check out these tips.

Product — How Product Marketing Helps Build Product

There is a popular, but fundamentally wrong, analogy for how product management and product marketing work together: product managers put product on the shelf and product marketers get it off the shelf. But the best products are built with the market in mind — and product marketing brings that dimension long before anything gets put on a shelf.

Sales Enablement — 3 Reasons Sales Enablement Roles are on the Rise

The sales enablement function is becoming more defined and includes a variety of solutions. CSO Insights has found that an increasing number of companies are implementing a dedicated sales enablement function (33% of companies said they had a dedicated function). Here’s three key reasons this role is gaining importance.

Jobs

Ingram Micro is looking for a Global Cloud Senior Product Marketing Manager

…to drive marketing programs with our customers and sales channels. Ingram Micro Cloud is a master cloud service provider (mCSP), offering channel partners and professionals access to a global marketplace, expertise, solutions and enablement programs that empower organizations to configure, provision and manage cloud technologies with confidence and ease. Please apply here.

Hiring for that perfect product marketing candidate? If you’re interested in getting your job listing in front of hundreds of product marketing people, send an email to justin@productmarketingsummit.com.

This week’s sponsor

Infusionsoft is The world’s leading automation software for small business. 125,000 users trust Infusionsoft’s award-winning automation software, backed by 16 years of helping small businesses succeed and a worldwide community of experts dedicated to your success. Get a demo today!

Looking to be a sponsor? Send an email to justin@productmarketingsummit.com. Slots fill up quickly!