June 26, 2017
Last week, we rebooted our popular “Coffee with a Product Marketer” series. After a stint at a market research firm, Erin found her way to Infusionsoft as a wide-eyed product marketing newbie. She likens product marketing to being the ‘meat and potatoes’ to marketing’s ‘whipped cream and cherry,’ and our realtionship to product management a ‘sibling rivalry.’
Want to be featured in our “Coffee with a Product Marketer” series? Email firstname.lastname@example.org & I’ll send you details.
By heeding the wise words of the stoics and implementing some of my own tricks, you can remain resilient amidst the end-of-quarter chaos. Want to end the quarter feeling accomplished and prepared for the next? Check out these tips.
There is a popular, but fundamentally wrong, analogy for how product management and product marketing work together: product managers put product on the shelf and product marketers get it off the shelf. But the best products are built with the market in mind — and product marketing brings that dimension long before anything gets put on a shelf.
The sales enablement function is becoming more defined and includes a variety of solutions. CSO Insights has found that an increasing number of companies are implementing a dedicated sales enablement function (33% of companies said they had a dedicated function). Here’s three key reasons this role is gaining importance.
Ingram Micro is looking for a Global Cloud Senior Product Marketing Manager
…to drive marketing programs with our customers and sales channels. Ingram Micro Cloud is a master cloud service provider (mCSP), offering channel partners and professionals access to a global marketplace, expertise, solutions and enablement programs that empower organizations to configure, provision and manage cloud technologies with confidence and ease. Please apply here.
Hiring for that perfect product marketing candidate? If you’re interested in getting your job listing in front of hundreds of product marketing people, send an email to email@example.com.
This week’s sponsor
Infusionsoft is The world’s leading automation software for small business. 125,000 users trust Infusionsoft’s award-winning automation software, backed by 16 years of helping small businesses succeed and a worldwide community of experts dedicated to your success. Get a demo today!
Looking to be a sponsor? Send an email to firstname.lastname@example.org. Slots fill up quickly!
About the Product Marketing Summit
I created the Summit to solve three pointed problems: Lack of knowledge, community and understanding of product marketing. Later this year, the Summit will connect you with 30 of the brightest product marketers in tech. Get ready to meet new people, learn some new things and be part of a community so all of us can become better product marketers.
Interested in being a speaker? Send an email to email@example.com