WEEKLY PRODUCT MARKETING READS
September 27, 2017
Coffee with a PMM #15 – Cam Davies, Senior Manager of Product Marketing @ OTTO Motors
This media sales leader traded in his suit for a more fulfilling career in product marketing. Hear how Cam’s first-hand experience in both sales and marketing have equipped him with good insight into how to add value as a product marketer.
Sales Enablement – 10 Types of Sales Enablement Content You Should Be Creating
While marketers focus much of their time and energy wooing prospects and customers, they routinely neglect what is arguably the most important audience of all — the sales department. Although blog posts, whitepapers, case studies, and other forms of content excel in generating leads and awareness, they rarely close deals on their own. For that, you need a driven sales team equipped with content for its own use.
Marketing – What Every Startup Needs To Know About The Psychology Of Choice
There are two types of people in this world, or at least in my New York City neighborhood: Those who get bagels from David’s, and those who get bagels from Bagel Boss. Here’s what two New York City bagel shops sitting 200 feet apart can teach you about customer loyalty.
Marketing – This Is How a CEO Tells a Great Story
If you need help aligning your teams around your strategic narrative, watch this video. A great story drives sales, marketing, fundraising, recruiting, product—everything. Andy Raskin, strategic narrative expert, breaks down Zuora CEO Tien Tzou’s killer story into 5 easy steps.
Soft Skills – The Six Major Qualities of Great Leaders
New York Times best-selling author Neil Strauss argues it’s our moral obligation to be the best leader possible. The world needs leadership more than ever today, especially since so many people have been conditioned by society to be lazy sheep. There are six traits that characterize all great leaders throughout history. Do you have them?
Summit Updates
NEW SPEAKER: Patrick Campbell, CEO at Price Intelligently
Patrick is the Co-Founder & CEO at Price Intelligently. He’s helped companies like Wistia, Litmus, Zapier and Optimizely overhaul their pricing to maximize profits. Price Intelligently is revolutionizing how businesses price their products and services through technology and services.
Our call for speakers is now open! If you ‘re a product marketing leader with an impressive track record and interested in speaking, email justin@productmarketingsummit.com.
Jobs
Appcues is looking for a Product Marketing Manager!
Appcues grew revenue over 250%+ in 2016 and is on track to grow 4x in 2017 due to extremely strong inbound lead generation and a highly engaged free trial base. It’s the Product Marketing Manager’s responsibility to accelerate and refine our go-to-market strategy for today and tomorrow’s Appcues products. Please apply here.
Hiring for that perfect product marketing candidate? If you ‘re interested in getting your job listing in front of hundreds of product marketing people, email justin@productmarketingsummit.com.
This week ‘s sponsor
Wistia believes every business can communicate more creatively…and that video’s the best way to do it. You can use videos in your business for all sorts of things- like answering a customer’s question or making a stronger connection after a sales call. Wistia is a video platform built specifically for businesses. More than 300,000 companies use Wistia to host their videos. Wistia makes it simple to create and share video throughout your business. Start today for free!
If you ‘re looking to get your brand in front of 600 product marketing eyes, email justin@productmarketingsummit.com for more information. Slots fill up quickly!
About the Product Marketing Summit
I created the Summit to solve three pointed problems: Lack of knowledge, community and understanding of product marketing.
Later this year, the Summit will connect you with 30 of the brightest product marketers in tech. Get ready to meet new people, learn some new things and be part of a community so all of us can become better product marketers.
Interested in being a speaker? Email justin@productmarketingsummit.com.