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Professional Gallery & Work Samples

I believe product marketing is a trifecta of art, heart and science. Great product marketers are drawn to detail, research by default, fetch feedback and identify as cross-functional. The key to great product marketing is the sum of three behaviors: understanding your customer better than anyone, remaining objective and being a team player.

Over the past decade I’ve been privileged to work with great teams to deliver world-class software products. Here are some of my career highlights.

 

Resumé
Pragmatic Marketing Magazine – Defining the Role of Product Marketing

Pragmatic Marketing Magazine – Defining the Role of Product Marketing

VTS – Testimonials

VTS – Testimonials

VTS Product Roadmap – 4Q17

VTS Product Roadmap – 4Q17

VTS Login Page – Site Plan Promotion

VTS Login Page – Site Plan Promotion

VTS Product Video – New Site Plan

VTS Product Video – New Site Plan

Quarter in Review – 2Q17 at VTS

Quarter in Review – 2Q17 at VTS

Product Keynote – Accelerate 2017 (VTS)

Product Keynote – Accelerate 2017 (VTS)

Opening Keynote – Accelerate 2017 (VTS)

Opening Keynote – Accelerate 2017 (VTS)

Pragmatic Marketing Magazine – Branding: The Other Half of your Go-To-Market Journey

Pragmatic Marketing Magazine – Branding: The Other Half of your Go-To-Market Journey

VTS login page – Accelerate 2017 Promotion

VTS login page – Accelerate 2017 Promotion

VTS Product Roadmap – 1H17

VTS Product Roadmap – 1H17

VTS Pricing & Packaging Overhaul

VTS Pricing & Packaging Overhaul

VTS Product Marketing Manifesto

VTS Product Marketing Manifesto

Infusionsoft Pricing Page Overhaul

Infusionsoft Pricing Page Overhaul

Infusionsoft Payments

Infusionsoft Payments

Press – Get More Done with New Products from Infusionsoft (SmallBizTrends)

Press – Get More Done with New Products from Infusionsoft (SmallBizTrends)

Infusionsoft Mobile Payments Page Creation

Infusionsoft Mobile Payments Page Creation

Launch – Infusionsoft Payments

Launch – Infusionsoft Payments

Press – What Makes a Great Product Marketer? (TechWaffles)

Press – What Makes a Great Product Marketer? (TechWaffles)

PHX Startup Week 2016 – The Role of Product Marketing in your Startup

PHX Startup Week 2016 – The Role of Product Marketing in your Startup

ICON16 – Bullseye! Target Market and Messaging for Small Business

ICON16 – Bullseye! Target Market and Messaging for Small Business

Press – Why you need a small business metaphor (Infusionsoft Blog)

Press – Why you need a small business metaphor (Infusionsoft Blog)

ICON16 – Infusionsoft Product Showcase

ICON16 – Infusionsoft Product Showcase

Interview – Pragmatic Marketing Case Study

Interview – Pragmatic Marketing Case Study

Infusionsoft – Testimonials

Infusionsoft – Testimonials

Interview – Kendall Matthews Podcast: What Justin Topliff Can Teach You About Product Marketing Manager Career Success

Interview – Kendall Matthews Podcast: What Justin Topliff Can Teach You About Product Marketing Manager Career Success

Pragmatic Marketing Magazine – The benefits of mapping your buyer’s journey

Pragmatic Marketing Magazine – The benefits of mapping your buyer’s journey

WebSummit2016 – Sell, Market, Advertise, Automate

WebSummit2016 – Sell, Market, Advertise, Automate

Interview – Onward Nation Podcast: It all boils down to grit, with Justin Topliff

Interview – Onward Nation Podcast: It all boils down to grit, with Justin Topliff

Infusionsoft Mobile Onboarding

Infusionsoft Mobile Onboarding

Press – New Canadian Anti-Spam Law Requires Permission from Email Recipients (SmallBizTrends)

Press – New Canadian Anti-Spam Law Requires Permission from Email Recipients (SmallBizTrends)

ICON15 – Free Yourself From One-Time Sales

ICON15 – Free Yourself From One-Time Sales

PCON14 – Why You Should Be Selling CustomerHub To Every One of Your Clients

PCON14 – Why You Should Be Selling CustomerHub To Every One of Your Clients

Interview – Infusionsoft Product Spotlight (TechnologyAdvice)

Interview – Infusionsoft Product Spotlight (TechnologyAdvice)

NCSL – CRM for Government

NCSL – CRM for Government

CustomerHub ‘self checkout’ capability & experience

CustomerHub ‘self checkout’ capability & experience

Membership Sites for Small Business

Membership Sites for Small Business

Tallwave – Testimonials

Tallwave – Testimonials

Jostens – Testimonials

Jostens – Testimonials

Thesis – BMW: The Ultimate Brand & the Science Behind Emotive Marketing

Thesis – BMW: The Ultimate Brand & the Science Behind Emotive Marketing

Consulting – Testimonials

Consulting – Testimonials