Interview – Pragmatic Marketing Case Study
Pragmatic Marketing, February 2016
I’m a huge advocate for Pragmatic Marketing. Since 1993, their team has trained more than 100,000 product management and marketing attendees at 8,000 companies on six continents. Their courses cover everything technology companies need to be successfully market-driven, from understanding market problems and personas, to creating effective requirements and go-to-market strategies.
I’m Pragmatic Marketing Level 4 Certified and have benefited from the solid career foundation it provided me. We saw such benefit at Infusionsoft that we certified our entire Product department. The results we achieved were so astounding that Pragmatic Marketing asked to do a case study on us.