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How to Improve the Scholarship Review Process (CampusLogic, ScholarshipUniverse)

Product Webinar

About the product

ScholarshipUniverse automates scholarship processes to make FinAid staff more efficient; personalizes the scholarship experience to each unique student, at scale; and delivers insights so schools can understand how effectively they’re managing scholarships.

Goals of the webinar

Like many B2B SaaS product marketers, I found myself in the situation of having to sell a product before its development was actually complete. During this time, we wanted to keep prospects engaged and also show progress on the product.

Lucky for us, the scholarship process (for both students and staff) is comprised of four main stages – searching, applying, reviewing and awarding. Since our product had features sets that mapped to each of these stages, we decided to do a four-part webinar series around each stage. Webinars would occur as we completed product development relevant to each area.

At the time of this webinar, I was new to CampusLogic (two months in), so most of the demoing was done by our Chief Product Officer. I focused on assisting the marketing team with webinar promotion leading up to the webinar; during the webinar, I focused on telling the story around the pains & value propositions, as well as moderating Q&A at the end.

Attendees Learned How to:

  • Improve reviewing in multi-scholarship situations
  • Drive reviewer accuracy and consistency for transparent awarding
  • Streamline large applicant-pool reviewing
    • Manage, track, and allocate applications among reviewers
    • Auto-assign applications to reviewers—and easily reallocate
    • Run reviews on different timelines

Promotion

I partnered with the rest of the marketing team to create a typical webinar email series (initial invite, reminders, post-webinar follow up) and the webinar deck itself. Additionally, we were able to recycle some existing resources around scholarship management that were distributed to our audience:

Webinar promo copy

Reducing your frustrations around the work it takes to get scholarship applications to the right reviewers—and managing the reviewers and committees—is key to our purpose.

Join us February 7 for our latest ScholarshipUniverse webinar. I’ll be demonstrating scholarship review process features guaranteed to improve your workflows—and your student experience, including:
  • Improve reviewing in multi-scholarship situations
  • Streamline large applicant pool reviewing
    • Manage, track & allocate applications among reviewers
    • Auto-assign applications to reviewers—and easily reallocate!
    • Run reviews on different timelines
  • Drive reviewer accuracy and consistency for transparent awarding
How to Improve the Scholarship Review Process
Wednesday, February 7, 2018

1–2:30 p.m. (EST)