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Why you need a small business metaphor

Infusionsoft Blog, March 2016

Shortly after my interview with TechnologyAdvice, Infusionsoft’s small business education team took notice of my simple use of a metaphor to describe our product. We realized this could be a valuable product marketing lesson for our small business customers, so we wanted to pass along the fruit…err…wisdom.

Read on to see how a little abstract thinking can strengthen your business marketing, your strategy and also help potential clients conceptualize what your company embodies.

This post originally appeared on the Infusionsoft blog.