by Justin Topliff | Jan 27, 2017 | Blog
Like I’ve blogged about before, a lot of people have difficulty understanding what product marketing is and how it should fit into their organization. This problem is pronounced for product marketers who find themselves starting the function at their company...
by Justin Topliff | Jan 16, 2017 | Blog
Why Mailchimp’s ‘year in review’ pissed me off and how Blue Apron’s blew it out of the water We product marketers all know that the end of the year is flush with product marketing opportunities. Roll up emails for product momentum, speaking to...
by Justin Topliff | Dec 22, 2016 | Blog
My, my, what a year it has been! From moving to New York to start the product marketing function at VTS, to merging with our #1 competitor, here’s VTS’ 2016...
by Justin Topliff | Aug 16, 2016 | Blog
A deciding factor in me joining VTS was the people. It’s also the reason why venture capital firms like OpenView, Insight Venture Partners and Blackstone invested in us. Have a look and meet some of the awesome team I work with everyday to transform the...
by Justin Topliff | Jun 23, 2016 | Blog
After working at Infusionsoft, I realized the vital role that culture plays in a company’s success. Whenever I’m evaluating a company for my next move, culture is one of my top considerations. As you can see, we have a pretty awesome culture at VTS. From...
by Justin Topliff | Mar 26, 2016 | Blog
Infusionsoft’s ICON is the annual user conference for Infusionsoft users. It gives attendees sessions by business owners who have been in their shoes, business expertise from influential badass keynote speakers and more access to solutions, partners and options to...
by Justin Topliff | Mar 25, 2016 | Blog
Infusionsoft’s ICON is the annual user conference for Infusionsoft users. It gives attendees sessions by business owners who have been in their shoes, business expertise from influential badass keynote speakers and more access to solutions, partners and options to...
by Justin Topliff | Mar 17, 2016 | Blog
PHX Startup Week is a FREE five-day event celebration for the local startup ecosystem, and anyone else interested in entrepreneurship. It’s sponsored by Chase for Business ® and now in its third year. The event is held at six different Valley locations across three...
by Justin Topliff | Feb 24, 2016 | Blog
Efficiency in creating marketing from existing customers and customer behavior around trusting peers makes this the most valuable and under-utilized marketing strategy for small business. What is the most under-utilized and effective marketing strategy for small...
by Justin Topliff | Feb 4, 2016 | Blog
In its most basic form, a membership site is a website that’s protected from the general public and only accessible to subscribed members. Membership sites generally require payment to either gain or retain access to content, but not always. Membership sites are a...
by Justin Topliff | Jan 5, 2016 | Blog
With 2015 behind us, I was conflicted on what kind of post to write to wrap up the year for product marketing. Do I… Send one of those cliche “Happy Holidays” emails that (perhaps I’m speaking for myself here) drive people nuts and cause them to hit “delete” buttons...
by Justin Topliff | Dec 29, 2015 | Blog
Let’s face it. We marketers are stressed. And you know what? That’s okay. Too often, we try to sugar coat it, take it on the chin, work through it, whatever. No. Sometimes it’s alright to embrace the suck. Sometimes it’s okay to admit to ourselves that we may be the...
by Justin Topliff | Dec 19, 2015 | Blog
This month, I had the honor of traveling to Dublin, Ireland for WebSummit 2015 and representing Infusionsoft. I had the chance to tell speak about marketing automation and how Infusionsoft was changing the world for small business in front of 45,000 people. View the...
by Justin Topliff | Dec 7, 2015 | Blog
When we hear “lead generation,” our minds default to “content” and “sales funnels.” But have you thought about how your product could be attracting more leads (or may be losing them)? Small business owners tend to overlook their product in regards to lead generation...
by Justin Topliff | Dec 4, 2015 | Blog
This article was originally published by Pragmatic Marketing, Inc. (Pragmatic Marketing Magazine, Volume 12, Issue 4, Fall 2015) — You’re not communicating if you’re marketing to someone you don’t know. And in today’s marketing world, it’s easy to get caught up in...
by Justin Topliff | Oct 25, 2015 | Blog
The Legislative Information and Communications Staff Section (LINCS)provides legislative communicators with a network of more than 400 professionals from around the country with whom to share ideas, war stories and experiences. The group gathers twice a year, once at...
by Justin Topliff | Aug 31, 2015 | Blog
Check out my podcast on Onward Nation, where I discuss my top learnings from Infusionsoft and founding the Product Marketing Summit. Show Notes Justin Topliff is a Product Marketing Manager at Infusionsoft, one of Arizona’s top tech startup success stories. He is...
by Justin Topliff | Aug 28, 2015 | Blog
In the second installment of “Coffee with a PMM,” I interview Colm Lennon, founder of Haka Products. Before Haka, Lennon was a divisional CIO at Honeywell. Lennon got into product marketing after inheriting a division at Honeywell that had become...
by Justin Topliff | Aug 27, 2015 | Blog
When I explain what product marketing is, I always separate it into three different tiers. The first tier is entirely research. Research on: market landscape, industry, competition, customers…you name it, we do it as product marketers. But sometimes, we get so bogged...
by Justin Topliff | Aug 11, 2015 | Blog
This morning, I was a guest on Stephen Woessner’s Onward Nation podcast. For those who haven’t subscribed, it’s a pretty solid podcast targeted towards small business owners. Topics center around actionable advice on how top business owners think,...
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