by Justin Topliff | Oct 5, 2017
Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what’s ahead so they can make confident purchasing decisions. The key for us was setting expectations...
by Justin Topliff | Aug 12, 2017
VTS app login page – Site Plan Promotion Every SaaS platform has one but often it’s the last place thought of for marketing purposes. Behold, the login page. When I arrived at VTS, we weren’t using the login page for any marketing. We had an image...
by Justin Topliff | Jul 31, 2017
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by Justin Topliff | May 2, 2017
VTS app login page – Accelerate 2017 Promotion Every SaaS platform has one but often it’s the last place thought of for marketing purposes. Behold, the login page. When I arrived at VTS, we weren’t using the login page for any marketing. We had an...
by Justin Topliff | Jan 13, 2017
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by Justin Topliff | May 10, 2016
The challenge I was brought to VTS to start the product marketing function and department from scratch. VTS knew they needed product marketing (at the advice of OpenView Partners, the VC firm that recruited me) but nobody at VTS knew what product marketing was, what...
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