by Justin Topliff | Feb 16, 2017 | Blog
Similar to there being a right and a wrong way to do end-of-year product marketing, there’s a right and a wrong way to do holiday marketing. As a marketer, I keep an eye on my inbox during the holidays in anticipation of varied approaches. Over the years, I’ve seen...
by Justin Topliff | Jan 16, 2017 | Blog
Why Mailchimp’s ‘year in review’ pissed me off and how Blue Apron’s blew it out of the water We product marketers all know that the end of the year is flush with product marketing opportunities. Roll up emails for product momentum, speaking to...
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