by Justin Topliff | May 22, 2017 | Blog
I wanted to share the letter I sent to the hundreds of subscribers to my side project, The Product Marketing Summit. For those who haven’t been around long enough, or forgot, the Summit was a dream that began almost two years ago. Between the idea itself and...
by Justin Topliff | Apr 17, 2017 | Blog
As I detailed in my interview with the Onward Nation Podcast, my 3 biggest strategies for ongoing career success are: Learn from the mistakes of others Sometimes, you just have to take a deep breath, say “f*ck it” and jump Send the elevator back down when you’ve seen...
by Justin Topliff | Jan 27, 2017 | Blog
Like I’ve blogged about before, a lot of people have difficulty understanding what product marketing is and how it should fit into their organization. This problem is pronounced for product marketers who find themselves starting the function at their company...
by Justin Topliff | Jul 1, 2015 | Blog
When I tell people I am a product marketer, one of 3 things happens: They say, “Oh, you’re in sales!” They pretend to know what product marketing is They get a puzzled look on their face and ask me, “What is that?” So, it occurred to me...
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