by Justin Topliff | Nov 17, 2017 | Blog
After last year’s smash hit, I’m excited to announce that dates have been announced for Accelerate 2018! Accelerate is VTS’ annual user conference and so much more– it’s commercial real estate’s innovation conference. Attendees can...
by Justin Topliff | Nov 8, 2017 | Blog
I was taking another look at VTS’ 4Q17 product roadmap today and it (along with having to check some salespeople making promises that were a little too confident) sent me down memory lane today. This is our fourth incarnation of a true, external product roadmap...
by Justin Topliff | Nov 2, 2017 | Blog
One of the things I’ve found the most challenge and love in during my time at VTS is that we’re powering a technological transformation. Commercial real estate is the third largest asset class in the world and also the most archaic. Many of our clients had...
by Justin Topliff | Oct 31, 2017 | Blog
Like I’ve written about before, holidays present some interesting opportunities for marketing. The best thing brands can do during the holidays is make their prospects & customers FEEL something. Everyday, prospects & customers are getting inundated with...
by Justin Topliff | Oct 20, 2017 | Blog
As I helped build out the Diversity Committee at VTS, one of our initiatives was creating awareness around different aspects of diversity & inclusion. We accomplished this by setting a ‘diversity calendar’ with monthly themes. October is Domestic...
by Justin Topliff | Oct 5, 2017 | Blog
Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what’s ahead so they can make confident purchasing decisions. The key for us was setting expectations...
by Justin Topliff | Aug 8, 2017 | Blog
Today I’m excited to announce that VTS’ new Site Plan went live! This launch is the result of about 3 months of work between my Product Marketing team & the Product Management team. Check out the video below and navigate to my professional gallery to...
by Justin Topliff | Aug 3, 2017 | Blog
Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Design Team! They are responsible for: Elevating the user experience through design –...
by Justin Topliff | Jul 21, 2017 | Blog
Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Product Team! They are responsible for: Managing the product development process, from ideation...
by Justin Topliff | May 3, 2017 | Blog
Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our star recruiter, Tyler, on the People Team! The People Team at VTS is focused on: Creating a world class...
by Justin Topliff | Mar 9, 2017 | Blog
Like I wrote about before, the beginning of 2017 was a critical time for VTS to show product momentum. As a newly-merged company with half our customer base eventually transitioning onto a new platform, we wanted to show them and the market that we not only had things...
by Justin Topliff | Feb 8, 2017 | Blog
After VTS & Hightower merged in late 2016, it was critical that we instilled confidence in customers & the market. Not all customers are happy when companies merge, especially when there are product changes. In fact, customer churn risk was high. Even though...
by Justin Topliff | Aug 16, 2016 | Blog
A deciding factor in me joining VTS was the people. It’s also the reason why venture capital firms like OpenView, Insight Venture Partners and Blackstone invested in us. Have a look and meet some of the awesome team I work with everyday to transform the...
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