August 1, 2017

Coffee with a Product Marketer #8 – Rahim Kaba, Director of Product Marketing @ eSignLive

Competing in the same space as DocuSign & Adobe is no easy feat. Hear how Rahim fishes for competitive intel, masters the buyer’s journey and differentiates in the e-signature marketplace.

Product Marketing – Why you should change your SaaS pricing every 6 months

Think about the fact that everything you do in your business works to drive people to your pricing page, convert them, and keep them around as loyal customers. Why is it, then, that you don’t look at your pricing as often as everthing else?

Enablement – How to capture, manage & use institutional knowledge

Do your new employee struggle to understand their role and responsibilities? Salespeople ramping slowly? Here’s how you can be proactive to record and protect tribal knowledge.

Marketing – A brief guide to designing high-converting landing pages

If you want to capture more targeted leads, then your landing page web design has to convey your message well. Learn how to capitalize on the paradox of choice.

Soft skills – This Matrix Helps Growing Teams Make Great Decisions

This framework has become known at Flatiron Health as “Xanax for decision making.”

Jobs

Frame.io is looking for a Head of Product Marketing

As Head of Product Marketing, you will be the shepherd that communicates our award winning products to the world. You will be responsible for the outbound marketing activities of our products. You will craft the messaging and positioning for products. You’ll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Please apply here.

Hiring for that perfect product marketing candidate? If you’re interested in getting your job listing in front of hundreds of product marketing people, email justin@productmarketingsummit.com.

This week’s sponsor

If you’re looking to get your brand in front of 500 product marketing eyes, email justin@productmarketingsummit.com for more information. Slots fill up quickly!

About the Product Marketing Summit

I created the Summit to solve three pointed problems: Lack of knowledge, community and understanding of product marketing.

Later this year, the Summit will connect you with 30 of the brightest product marketers in tech. Get ready to meet new people, learn some new things and be part of a community so all of us can become better product marketers.

Interested in being a speaker? Email justin@productmarketingsummit.com.