September 5, 2017


Coffee with a Product Marketer #13 — Darren McPhee, Director of Product Marketing @ BlueCat Networks

This product marketer took a journey through the product management org before reuniting with his first love, marketing. Grab a cup with Darren to hear how he first the unique puzzle pieces of PM & PMM together, crafts business strategy and avoids getting too comfortable.

Want to be featured in our “Coffee with a Product Marketer” series? Email & I’ll send you details.

Marketing – How the fastest growing SaaS companies approach marketing

Expansion stage is where many companies either hit their stride or hit a wall. Here’s how the winners out of OpenView’s survey of 500 companies stride into 50% YoY revenue growth.

Product Management – Aha!’s product management guide

In this thoughtful guide, Aha! talks through the history of the product management role, career paths, responsibilities and tools. A well rounded read for anyone looking to better understand product management.

Management – Execute Like a Rookie, Lead Like a Multiplier

Liz Wiseman is the author of NYT best seller “Multipliers.” In this article, she tells how being a ‘rookie’ is more powerful than one may think. Rookies are also pioneers, out on the frontier without confidence. Learn how this actually manifests benefits and how you can use it to your advantage in your next project or role.

Career – 13 Easy LinkedIn Hacks That Will Boost Your Profile Views

As with most things, the more you put into LinkedIn, the more you get out of it. Ensure your profile is robust and for the love of Beyonce, please heed tip #13.


Summit Updates

SAVE THE DATE: Summit launching in November 2017

I’m excited to announce that the Product Marketing Summit will go live in November of this year!The all-online event will feature dozens of speakers from the best names in SaaS and sessions tailored for product marketing professionals. Keep an eye out for a ‘save the date’ invitation and more details.

NEW SPEAKER: Kyle Poyar, Director of Market Strategy @ OpenView Venture Partners

Kyle is a pricing expert with 6 years of experience. During his tenure at Simon Kutcher, he helped price things from diapers to coffins (and plenty of SaaS products, too), so he knows everything about pricing… literally from cradle to grave. You can learn more about his session here.

Our call for speakers is now open! If you’re a product marketing leader with an impressive track record and interested in speaking, reply to this email.

kyle poyar


Zendesk is looking for six product marketers to take them to $1B!

In case you missed last week’s email, Zendesk is growing like crazy and looking to hire product marketers across their portfolio. Will you be the next product marketer working on messaging, product launches and more at this rapidly growing company? Please apply here.

Hiring for that perfect product marketing candidate? If you’re interested in getting your job listing in front of hundreds of product marketing people, send an email to


This week’s sponsor

logo - zendesk

Zendesk Inc. is a global customer service software company headquartered in San Francisco, California. Zendesk builds software to help companies improve customer relationships through higher customer engagement and better customer insights. They’re also hiring product marketers!

Looking to be a sponsor? Send an email to Slots fill up quickly!


About the Product Marketing Summit

I created the Summit to solve three pointed problems: Lack of knowledge, community and understanding of product marketing. Later this year, the Summit will connect you with 30 of the brightest product marketers in tech. Get ready to meet new people, learn some new things and be part of a community so all of us can become better product marketers.

Interested in being a speaker? Send an email to