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VTS’ Accelerate 2018 user conference is coming!

After last year's smash hit, I'm excited to announce that dates have been announced for Accelerate 2018! Accelerate is VTS' annual user conference and so much more-- it's commercial real estate's innovation conference. Attendees can join the industry's most...

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A whole new world: Understanding the value of CRE Tech

One of the things I've found the most challenge and love in during my time at VTS is that we're powering a technological transformation. Commercial real estate is the third largest asset class in the world and also the most archaic. Many of our clients had...

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Happy Halloween from VTS!

Like I've written about before, holidays present some interesting opportunities for marketing. The best thing brands can do during the holidays is make their prospects & customers FEEL something. Everyday, prospects & customers are getting inundated with...

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VTS 4Q17 Product Roadmap

Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what's ahead so they can make confident purchasing decisions. The key for us was setting expectations...

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The best cold sales email I’ve ever seen

Our inboxes are cluttered with them. Most of us hate them. Some of we marketers, even though we know it's cruel, hi8t the 'spam' button in an attempt to blacklist their email servers. But sometimes, oh so rarely, I'm impressed by a cold sales email. "The audacity...

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Product Launch – VTS Site Plan

Today I'm excited to announce that VTS' new Site Plan went live! This launch is the result of about 3 months of work between my Product Marketing team & the Product Management team. Check out the video below and navigate to my professional gallery to hear more...

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Meet VTS’ Design Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it's great for our recruiting efforts. Meet our Design Team! They are responsible for:   Elevating the user experience through design - attract users...

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Meet VTS’ Product Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it's great for our recruiting efforts. Meet our Product Team! They are responsible for:   Managing the product development process, from ideation to...

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2Q17 Recap: Product Markeing at VTS

As with just about every quarter at VTS, this one was one for the books. Product Marketing hit our stride after I was (finally) able to hire another product marketer. It was exciting for me to further scale the product marketing function this quarter. Here's what...

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Meet VTS’ Engineering Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it's great for our recruiting efforts. Meet our Engineering Team! They are responsible for:   Building out our platform with new products and features...

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Product keynotes…blood, sweat, tears and…awesomeness.

There’s so much I can say about this keynote, I’m unsure where to begin. Suffice to say, product keynotes get we product marketers really excited. In fact, when I attend conferences, I get more excited for the product keynote than the opening one. Like I talk about...

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Branding: The other half of your go-to-market journey

This article was originally published by Pragmatic Marketing, Inc. (Pragmatic Marketer Magazine, Volume 14, Issue 2, May 2017) -- The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products...

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