Product marketer. Business builder. BMW racer.

  • I run product marketing at VTS, where I lead teams to create, launch and market our products
  • I founded the Ampersand Group in 2011 to channel my ADD; it serves as my business-building playground and holdings entity for 3 ventures
  • Over the past decade, I’ve helped small businesses succeed with platform software (Infusionsoft), helped 45 startups go-to-market and scale (Tallwave), directed non-profits (TiE Global Arizona, “one-n-ten“), laid operational frameworks and managed teams (Jostens) and even slung drinks at a bar
  • I tend to get involved in really dangerous and expensive hobbies like racing cars, flying planes and voicing my thoughts
  • I created this website to share my knowledge and provide a glimpse of myself

Thanks for stopping by. Read my blog to become a better marketer or connect with me on LinkedIn.

Professional Gallery



2Q17 Recap: Product Markeing at VTS

As with just about every quarter at VTS, this one was one for the books. Product Marketing hit our stride after I was (finally) able to hire another product marketer. It was exciting for me to further scale the product marketing function this quarter. Here's what...

justin topliff vts

Meet VTS’ Engineering Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it's great for our recruiting efforts. Meet our Engineering Team! They are responsible for:   Building out our platform with new products and features...

justin topliff vts product marketing

Branding: The other half of your go-to-market journey

This article was originally published by Pragmatic Marketing, Inc. (Pragmatic Marketer Magazine, Volume 14, Issue 2, May 2017) -- The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products...

justin topliff pragmatic marketing branding crop