Product marketer. Business builder. BMW racer.
- I run product marketing at VTS, where I lead teams to create, launch and market our products
- I founded the Ampersand Group in 2011 to channel my ADD; it serves as my business-building playground and holdings entity for 3 ventures
- Over the past decade, I’ve helped small businesses succeed with platform software (Infusionsoft), helped 45 startups go-to-market and scale (Tallwave), directed non-profits (TiE Global Arizona, “one-n-ten“), laid operational frameworks and managed teams (Jostens) and even slung drinks at a bar
- I tend to get involved in really dangerous and expensive hobbies like racing cars, flying planes and voicing my thoughts
- I created this website to share my knowledge and provide a glimpse of myself
Thanks for stopping by. Read my blog to become a better marketer or connect with me on LinkedIn.
Professional Gallery
Blog
Weekly Product Marketing Reads (7/19/17) – Sales culture kills, why NOT to accept counter-offers and the importance of retrospectives
July 19, 2017 Coffee with a Product Marketer #6 - Amanda Goetz, Director of Product Marketing @ The Knot (XO Group) Amanda grew up on a farm in central Illinois and came to New York to work on "the internet." She got her 'MBA equivalent' and appreciation for what...
Weekly Product Marketing Reads (7/10/17) – Soft skills advice from a weapons disposal technician, Salesforce’s “State of Marketing” report & SMOPS/RevOps
July 10, 2017 Coffee with a Product Marketer #5 - Tim Johnson, Product Marketing & Sales Enablement Expert Tim was a high performing sales rep (180% to quota) before transitioning to product marketing. Hear how he successfully turned around a product...
2Q17 Recap: Product Markeing at VTS
As with just about every quarter at VTS, this one was one for the books. Product Marketing hit our stride after I was (finally) able to hire another product marketer. It was exciting for me to further scale the product marketing function this quarter. Here's what...
Weekly PMM Reads (7/5/17) – Why CMOs don’t last, what PMMs can learn from Beyonce & the greatest sales deck ever
July 5, 2017 Coffee with a Product Marketer #4 - Derek Pando, Product Marketer @ Zoom From his first days at Salesforce to launching Sales Navigator at LinkedIn, Derek loves product marketing because he's able to be creative, strategic and play an important role....
Meet VTS’ Engineering Team!
Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it's great for our recruiting efforts. Meet our Engineering Team! They are responsible for: Building out our platform with new products and features...
Weekly Product Marketing Reads (6/27/17) – End the quarter strong, how PMM helps build product & 3 reasons sales enablement roles are on the rise
June 26, 2017 Coffee with a Product Marketer #3 — Erin Hinson, Director of Product Marketing @Pluralsight Last week, we rebooted our popular “Coffee with a Product Marketer” series. After a stint at a market research firm, Erin found her way to Infusionsoft...
End the quarter strong, with Resting B*tch Face (stoicism)
It’s here. The end of the quarter. What else is here? The extra shot in your morning latte. The last minute emails. The unsettling realizations that you weren’t as ahead of your OKRs as you thought you were. Guilt or anger aimed at yourself or others for not...
Product keynotes…blood, sweat, tears and…awesomeness.
There’s so much I can say about this keynote, I’m unsure where to begin. Suffice to say, product keynotes get we product marketers really excited. In fact, when I attend conferences, I get more excited for the product keynote than the opening one. Like I talk about...
Check out the opening keynote I contributed to for Accelerate 2017!
Those of you who have put on user conferences in the past know how awesome it feels to land the opening keynote. All of the anticipation and some of the anxiety finally melts away as you settle into the rhythm of the conference. Hear CEO Nick Romito open our first...
Branding: The other half of your go-to-market journey
This article was originally published by Pragmatic Marketing, Inc. (Pragmatic Marketer Magazine, Volume 14, Issue 2, May 2017) -- The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products...
