by Justin Topliff | Nov 8, 2017
Justin has done a great job complementing all the hard work our product and engineering teams do. He creates internal and external understanding into the “why” behind what we are building. Keeping everyone on the same page and informed internally is no...
by Justin Topliff | Oct 5, 2017
Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what’s ahead so they can make confident purchasing decisions. The key for us was setting expectations...
by Justin Topliff | Aug 12, 2017
VTS app login page – Site Plan Promotion Every SaaS platform has one but often it’s the last place thought of for marketing purposes. Behold, the login page. When I arrived at VTS, we weren’t using the login page for any marketing. We had an image...
by Justin Topliff | Aug 8, 2017
VTS Site Plan Product Video About the product VTS’ new Site Plan was a major step in cementing our platform as an easy to use leasing and asset management platform. Why was the new Site Plan so valuable? It allowed our clients to… Access an unprecedented...
by Justin Topliff | Jul 31, 2017
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by Justin Topliff | Jun 7, 2017
Product Keynote Accelerate 2017 – VTS Annual User Conference There’s so much I can say about this keynote, I’m unsure where to begin. Suffice to say, product keynotes get we product marketers really excited. In fact, when I attend conferences, I get...
by Justin Topliff | Jun 7, 2017
Opening Keynote Accelerate 2017 – VTS Annual User Conference I can think of few things other than keynotes at annual user conferences that are as… Important and impactful (not only for the event but the company’s image) Contested internally Heavy a...
by Justin Topliff | May 24, 2017
Branding: The Other Half of your Go-To-Market Journey Pragmatic Marketing Magazine, Spring 2017 Those of us who have read The Lean Startup by Eric Ries or gone through Pragmatic Marketing certifications know that fully understanding your customers and solving...
by Justin Topliff | May 2, 2017
VTS app login page – Accelerate 2017 Promotion Every SaaS platform has one but often it’s the last place thought of for marketing purposes. Behold, the login page. When I arrived at VTS, we weren’t using the login page for any marketing. We had an...
by Justin Topliff | Feb 8, 2017
After VTS & Hightower merged in late 2016, it was critical that we instilled confidence in customers & the market. Not all customers are happy when companies merge, especially when there are product changes. In fact, customer churn risk was high. Even though...
by Justin Topliff | Jan 13, 2017
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by Justin Topliff | May 10, 2016
The challenge I was brought to VTS to start the product marketing function and department from scratch. VTS knew they needed product marketing (at the advice of OpenView Partners, the VC firm that recruited me) but nobody at VTS knew what product marketing was, what...
by Justin Topliff | May 9, 2016
Infusionsoft pricing page overhaul One of my most exciting and impactful projects at Infusionsoft was overhauling our pricing page. It was the second most-trafficked page on our website and the one we saw highest conversions (to demo) from. The old design had been in...
by Justin Topliff | Mar 30, 2016
Infusionsoft Payments launch & nurture email designs Infusionsoft, March 2016 After all the work poured into the product, some product marketers assume the utility of the product or feature will be obvious and recipients will be willing to try something new. Grave...
by Justin Topliff | Mar 22, 2016
Press – Get More Done with New Products from Infusionsoft Small Business Trends, March 2016 In addition to launching new products, a core responsibility of product marketers is managing analyst relations. During Infusionsoft’s ICON16 conference, I sat down...
by Justin Topliff | Mar 21, 2016
Infusionsoft Payments Web Page Creation To accompany the launch of Infusionsoft Payments, we created a new page under the “features” section of the Infusionsoft website. I provided messaging and design direction for the new asset to ensure the product and...
by Justin Topliff | Mar 20, 2016
Infusionsoft Payments Product Launch This launch was my most memorable product marketing endeavor while I was at Infusionsoft. Read on to hear how we built a product that solved pervasive customer needs and achieved record adoption through kick-ass product marketing....
by Justin Topliff | Mar 18, 2016
Press – What Makes a Great Product Marketer TechWaffles, March 2016 In this article, I weigh in on what it takes to be a great product marketer alongside peers from Google, Symantec, Campaign Monitor, Salesforce and...
by Justin Topliff | Mar 17, 2016
The Role of Product Marketing in your Startup PHX Startup Week, March 2016 PHX Startup Week is a FREE five-day event celebration for the local startup ecosystem, and anyone else interested in entrepreneurship. It’s sponsored by Chase for Business ® and now in...
by Justin Topliff | Mar 16, 2016
Bullseye! Target Market and Messaging for Small Business Infusionsoft ICON16, March 2016 Infusionsoft’s ICON is the annual user conference for Infusionsoft users. It gives attendees sessions by business owners who have been in their shoes, business expertise from...
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