Why you need a small business metaphor
Infusionsoft Blog, March 2016
Shortly after my interview with TechnologyAdvice, Infusionsoft’s small business education team took notice of my simple use of a metaphor to describe our product. We realized this could be a valuable product marketing lesson for our small business customers, so we wanted to pass along the fruit…err…wisdom.
Read on to see how a little abstract thinking can strengthen your business marketing, your strategy and also help potential clients conceptualize what your company embodies.