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Press – New Canadian Anti-Spam Law Requires Permission from Email Recipients

Small Business Trends, May 2015

Shortly after joining Infusionsoft, the Canadian Anti Spam Law went into affect. The law is much broader than its U.S counterpart, the CAN-SPAM Act, which has been in effect for a number of years. Given our customers send billions of emails every year, it was paramount that we educate them on the legality and impact CASL would have on their businesses.

After authoring a blog post and customer communication, I was interviewed by a number of press outlets on the subject. See how I and my peers from other ESPs like VerticalResponse and Constant Contact responded to the issue.

This post originally appeared on Small Business Trends.