Who I Am


Product marketer. Business builder. BMW racer.

  • I run product marketing at VTS, where I lead teams to create, launch and market our products
  • I founded the Ampersand Group in 2011 to channel my ADD; it serves as my business-building playground and holdings entity for 3 ventures
  • Over the past decade, I’ve helped small businesses succeed with platform software (Infusionsoft), helped 45 startups go-to-market and scale (Tallwave), directed non-profits (TiE Global Arizona, “one-n-ten“), laid operational frameworks and managed teams (Jostens) and even slung drinks at a bar
  • I tend to get involved in really dangerous and expensive hobbies like racing cars, flying planes and voicing my thoughts
  • I created this website to share my knowledge and provide a glimpse of myself

Thanks for stopping by. Read my blog to become a better marketer or connect with me on LinkedIn.

Professional Gallery



VTS’ Accelerate 2018 user conference is coming!

After last year's smash hit, I'm excited to announce that dates have been announced for Accelerate 2018! Accelerate is VTS' annual user conference and so much more-- it's commercial real estate's innovation conference. Attendees can join the industry's most...


Happy Halloween from VTS!

Like I've written about before, holidays present some interesting opportunities for marketing. The best thing brands can do during the holidays is make their prospects & customers FEEL something. Everyday, prospects & customers are getting inundated with...

justin topliff vts halloween

VTS 4Q17 Product Roadmap

Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what's ahead so they can make confident purchasing decisions. The key for us was setting expectations...

justin topliff