Product marketer. Business builder. BMW racer.
- I run product marketing at VTS, where I lead teams to create, launch and market our products
- I founded the Ampersand Group in 2011 to channel my ADD; it serves as my business-building playground and holdings entity for 3 ventures
- Over the past decade, I’ve helped small businesses succeed with platform software (Infusionsoft), helped 45 startups go-to-market and scale (Tallwave), directed non-profits (TiE Global Arizona, “one-n-ten“), laid operational frameworks and managed teams (Jostens) and even slung drinks at a bar
- I tend to get involved in really dangerous and expensive hobbies like racing cars, flying planes and voicing my thoughts
- I created this website to share my knowledge and provide a glimpse of myself
Thanks for stopping by. Read my blog to become a better marketer or connect with me on LinkedIn.
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Blog
VTS’ Accelerate 2018 user conference is coming!
After last year's smash hit, I'm excited to announce that dates have been announced for Accelerate 2018! Accelerate is VTS' annual user conference and so much more-- it's commercial real estate's innovation conference. Attendees can join the industry's most...
The Product Marketing Summit community is pretty awesome
I wasn't sure what to expect when I sent Monday's email delaying the Summit. If I'm honest, I was bracing for backlash...though I think that's a default state for we product marketers every time we hit the 'send' button. To my surprise, I didn't receive one...
The email I wrote when I had to delay the Product Marketing Summit
Today, due to a litany of personal and professional challenges, I had to delay the Product Marketing Summit by 30 days. Getting the first Summit off the ground has been a haul, though I and our community (700 strong!) strongly believe in the vision. These emails...
The email I wrote when I released VTS’ first product roadmap
I was taking another look at VTS' 4Q17 product roadmap today and it (along with having to check some salespeople making promises that were a little too confident) sent me down memory lane today. This is our fourth incarnation of a true, external product roadmap at...
A whole new world: Understanding the value of CRE Tech
One of the things I've found the most challenge and love in during my time at VTS is that we're powering a technological transformation. Commercial real estate is the third largest asset class in the world and also the most archaic. Many of our clients had...
Happy Halloween from VTS!
Like I've written about before, holidays present some interesting opportunities for marketing. The best thing brands can do during the holidays is make their prospects & customers FEEL something. Everyday, prospects & customers are getting inundated with...
VTS’ Diversity Committee supports Domestic Awareness Prevention Month by wearing purple
As I helped build out the Diversity Committee at VTS, one of our initiatives was creating awareness around different aspects of diversity & inclusion. We accomplished this by setting a 'diversity calendar' with monthly themes. October is Domestic Violence...
VTS 4Q17 Product Roadmap
Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what's ahead so they can make confident purchasing decisions. The key for us was setting expectations...
Weekly Product Marketing Reads (9/27/17) – 10 types of sales enablement content, bagels & loyalty, telling a great story
WEEKLY PRODUCT MARKETING READS September 27, 2017 Coffee with a PMM #15 - Cam Davies, Senior Manager of Product Marketing @ OTTO Motors This media sales leader traded in his suit for a more fulfilling career in product marketing. Hear how Cam's first-hand...
Weekly Product Marketing Reads (9/19/17) – The best cold sales email I’ve ever seen, product haters gonna hate & why NPS detractors are more valuable than promoters
WEEKLY PRODUCT MARKETING READS September 19, 2017 Coffee with a PMM #14 - Josh Zywien, Director of Product Marketing @ SmashFly Josh found himself in product marketing after several journalism and media jobs. "It’s not a product marketers job to simply pass...
