by Justin Topliff | Jan 31, 2017 | Blog
Welcome to my new series of product marketing teardowns! Every Tuesday, I’ll be cross-examining other companies’ product marketing to help you learn what ‘great’ product marketing looks like and how NOT to do product marketing. As I like to...
by Justin Topliff | Jan 27, 2017 | Blog
Like I’ve blogged about before, a lot of people have difficulty understanding what product marketing is and how it should fit into their organization. This problem is pronounced for product marketers who find themselves starting the function at their company...
by Justin Topliff | Jan 16, 2017 | Blog
Why Mailchimp’s ‘year in review’ pissed me off and how Blue Apron’s blew it out of the water We product marketers all know that the end of the year is flush with product marketing opportunities. Roll up emails for product momentum, speaking to...
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