by Justin Topliff | Mar 15, 2017 | Blog
Product launches are definitely one of the sexier aspects of being a product marketer. And nothing feels better than nailing your big day after months of exhausting planning, coordination and work. One of the questions I get asked most frequently is “how do you plan...
by Justin Topliff | Mar 13, 2017 | Blog
As a product marketer, it’s hopefully no secret that it’s our responsibility to decide how we talk about our product. While we may not control every piece of marketing communication or sales scripts, it’s our responsibility to equip customer-facing teams with the...
by Justin Topliff | Mar 9, 2017 | Blog
Like I wrote about before, the beginning of 2017 was a critical time for VTS to show product momentum. As a newly-merged company with half our customer base eventually transitioning onto a new platform, we wanted to show them and the market that we not only had things...
Recent Comments