by Justin Topliff | Oct 31, 2017 | Blog
Like I’ve written about before, holidays present some interesting opportunities for marketing. The best thing brands can do during the holidays is make their prospects & customers FEEL something. Everyday, prospects & customers are getting inundated with...
by Justin Topliff | Oct 20, 2017 | Blog
As I helped build out the Diversity Committee at VTS, one of our initiatives was creating awareness around different aspects of diversity & inclusion. We accomplished this by setting a ‘diversity calendar’ with monthly themes. October is Domestic...
by Justin Topliff | Oct 5, 2017 | Blog
Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what’s ahead so they can make confident purchasing decisions. The key for us was setting expectations...
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