by Justin Topliff | Nov 17, 2017 | Blog
After last year’s smash hit, I’m excited to announce that dates have been announced for Accelerate 2018! Accelerate is VTS’ annual user conference and so much more– it’s commercial real estate’s innovation conference. Attendees can...
by Justin Topliff | Nov 15, 2017 | Blog
I wasn’t sure what to expect when I sent Monday’s email delaying the Summit. If I’m honest, I was bracing for backlash…though I think that’s a default state for we product marketers every time we hit the ‘send’ button. To my...
by Justin Topliff | Nov 13, 2017 | Blog
Today, due to a litany of personal and professional challenges, I had to delay the Product Marketing Summit by 30 days. Getting the first Summit off the ground has been a haul, though I and our community (700 strong!) strongly believe in the vision. These emails are...
by Justin Topliff | Nov 2, 2017 | Blog
One of the things I’ve found the most challenge and love in during my time at VTS is that we’re powering a technological transformation. Commercial real estate is the third largest asset class in the world and also the most archaic. Many of our clients had...
by Justin Topliff | Oct 31, 2017 | Blog
Like I’ve written about before, holidays present some interesting opportunities for marketing. The best thing brands can do during the holidays is make their prospects & customers FEEL something. Everyday, prospects & customers are getting inundated with...
by Justin Topliff | Oct 20, 2017 | Blog
As I helped build out the Diversity Committee at VTS, one of our initiatives was creating awareness around different aspects of diversity & inclusion. We accomplished this by setting a ‘diversity calendar’ with monthly themes. October is Domestic...
by Justin Topliff | Oct 5, 2017 | Blog
Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what’s ahead so they can make confident purchasing decisions. The key for us was setting expectations...
by Justin Topliff | Sep 27, 2017 | Blog
WEEKLY PRODUCT MARKETING READS September 27, 2017 Coffee with a PMM #15 – Cam Davies, Senior Manager of Product Marketing @ OTTO Motors This media sales leader traded in his suit for a more fulfilling career in product marketing. Hear how Cam’s first-hand...
by Justin Topliff | Sep 19, 2017 | Blog
WEEKLY PRODUCT MARKETING READS September 19, 2017 Coffee with a PMM #14 – Josh Zywien, Director of Product Marketing @ SmashFly Josh found himself in product marketing after several journalism and media jobs. “It’s not a product marketers job to simply...
by Justin Topliff | Sep 14, 2017 | Blog
Our inboxes are cluttered with them. Most of us hate them. Some of we marketers, even though we know it’s cruel, hi8t the ‘spam’ button in an attempt to blacklist their email servers. But sometimes, oh so rarely, I’m impressed by a cold sales...
by Justin Topliff | Sep 12, 2017 | Blog
September 12, 2017 Product Marketing – Inside Juicero’s Demise, From Prized Startup to Fire Sale The shuttering of the much-ridiculed Silicon Valley startup was the culmination of unsustainable costs, slow sales, poor media relations and a bungled product...
by Justin Topliff | Sep 5, 2017 | Blog
September 5, 2017 Coffee with a Product Marketer #13 — Darren McPhee, Director of Product Marketing @ BlueCat Networks This product marketer took a journey through the product management org before reuniting with his first love, marketing. Grab a cup with...
by Justin Topliff | Aug 22, 2017 | Blog
August 22, 2017 Coffee with a Product Marketer #11 – Jeff Schaffzin, Principal and Managing Director @ Genysys Group Briefing industry analysts, training Sales and ‘product marketing’ vs. ‘growth marketing’ & ‘marketing...
by Justin Topliff | Aug 8, 2017 | Blog
Today I’m excited to announce that VTS’ new Site Plan went live! This launch is the result of about 3 months of work between my Product Marketing team & the Product Management team. Check out the video below and navigate to my professional gallery to...
by Justin Topliff | Aug 7, 2017 | Blog
August 8, 2017 Coffee with a Product Marketer #9 – Jessica Bohm, Product Marketing Manager @ SimilarWeb Jessica Bohm on how a diverse career makes you a stronger product marketer, content feedback loops and tracking adoption. Product Marketing – How...
by Justin Topliff | Aug 3, 2017 | Blog
Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Design Team! They are responsible for: Elevating the user experience through design –...
by Justin Topliff | Aug 1, 2017 | Blog
August 1, 2017 Coffee with a Product Marketer #8 – Rahim Kaba, Director of Product Marketing @ eSignLive Competing in the same space as DocuSign & Adobe is no easy feat. Hear how Rahim fishes for competitive intel, masters the buyer’s journey and...
by Justin Topliff | Jul 25, 2017 | Blog
July 25, 2017 Coffee with a Product Marketer #7 – Michael Manning, Product Marketing Manager @ Neudesic Hear how Michael realigned a product toward a particular vertical (which included a complete rebranding and repositioning), which led to about a 70% increase...
by Justin Topliff | Jul 21, 2017 | Blog
Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Product Team! They are responsible for: Managing the product development process, from ideation...
by Justin Topliff | Jul 19, 2017 | Blog
July 19, 2017 Coffee with a Product Marketer #6 – Amanda Goetz, Director of Product Marketing @ The Knot (XO Group) Amanda grew up on a farm in central Illinois and came to New York to work on “the internet.” She got her ‘MBA equivalent’...
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