by Justin Topliff | Sep 27, 2017 | Blog
WEEKLY PRODUCT MARKETING READS September 27, 2017 Coffee with a PMM #15 – Cam Davies, Senior Manager of Product Marketing @ OTTO Motors This media sales leader traded in his suit for a more fulfilling career in product marketing. Hear how Cam’s first-hand...
by Justin Topliff | Sep 19, 2017 | Blog
WEEKLY PRODUCT MARKETING READS September 19, 2017 Coffee with a PMM #14 – Josh Zywien, Director of Product Marketing @ SmashFly Josh found himself in product marketing after several journalism and media jobs. “It’s not a product marketers job to simply...
by Justin Topliff | Sep 14, 2017 | Blog
Our inboxes are cluttered with them. Most of us hate them. Some of we marketers, even though we know it’s cruel, hi8t the ‘spam’ button in an attempt to blacklist their email servers. But sometimes, oh so rarely, I’m impressed by a cold sales...
by Justin Topliff | Sep 12, 2017 | Blog
September 12, 2017 Product Marketing – Inside Juicero’s Demise, From Prized Startup to Fire Sale The shuttering of the much-ridiculed Silicon Valley startup was the culmination of unsustainable costs, slow sales, poor media relations and a bungled product...
by Justin Topliff | Sep 5, 2017 | Blog
September 5, 2017 Coffee with a Product Marketer #13 — Darren McPhee, Director of Product Marketing @ BlueCat Networks This product marketer took a journey through the product management org before reuniting with his first love, marketing. Grab a cup with...
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