by Justin Topliff | Jul 25, 2017 | Blog
July 25, 2017 Coffee with a Product Marketer #7 – Michael Manning, Product Marketing Manager @ Neudesic Hear how Michael realigned a product toward a particular vertical (which included a complete rebranding and repositioning), which led to about a 70% increase...
by Justin Topliff | Jul 21, 2017 | Blog
Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Product Team! They are responsible for: Managing the product development process, from ideation...
by Justin Topliff | Jul 19, 2017 | Blog
July 19, 2017 Coffee with a Product Marketer #6 – Amanda Goetz, Director of Product Marketing @ The Knot (XO Group) Amanda grew up on a farm in central Illinois and came to New York to work on “the internet.” She got her ‘MBA equivalent’...
by Justin Topliff | Jul 10, 2017 | Blog
July 10, 2017 Coffee with a Product Marketer #5 – Tim Johnson, Product Marketing & Sales Enablement Expert Tim was a high performing sales rep (180% to quota) before transitioning to product marketing. Hear how he successfully turned around a product...
by Justin Topliff | Jul 7, 2017 | Blog
As with just about every quarter at VTS, this one was one for the books. Product Marketing hit our stride after I was (finally) able to hire another product marketer. It was exciting for me to further scale the product marketing function this quarter. Here’s...
by Justin Topliff | Jul 5, 2017 | Blog
July 5, 2017 Coffee with a Product Marketer #4 – Derek Pando, Product Marketer @ Zoom From his first days at Salesforce to launching Sales Navigator at LinkedIn, Derek loves product marketing because he’s able to be creative, strategic and play an...
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