by Justin Topliff | Feb 16, 2017 | Blog
Similar to there being a right and a wrong way to do end-of-year product marketing, there’s a right and a wrong way to do holiday marketing. As a marketer, I keep an eye on my inbox during the holidays in anticipation of varied approaches. Over the years, I’ve seen...
by Justin Topliff | Feb 8, 2017 | Blog
After VTS & Hightower merged in late 2016, it was critical that we instilled confidence in customers & the market. Not all customers are happy when companies merge, especially when there are product changes. In fact, customer churn risk was high. Even though...
by Justin Topliff | Feb 7, 2017 | Blog
Welcome to our second episode of Teardown Tuesday! Some of you may have noticed that Slack announced their enterprise product, Grid, a week or two ago. Let’s see how their announcement page stacked up. PS – I noticed the screenshots are appearing fuzzy on...
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