Product marketer. Business builder. BMW racer.
- I run product marketing at VTS, where I lead teams to create, launch and market our products
- I founded the Ampersand Group in 2011 to channel my ADD; it serves as my business-building playground and holdings entity for 3 ventures
- Over the past decade, I’ve helped small businesses succeed with platform software (Infusionsoft), helped 45 startups go-to-market and scale (Tallwave), directed non-profits (TiE Global Arizona, “one-n-ten“), laid operational frameworks and managed teams (Jostens) and even slung drinks at a bar
- I tend to get involved in really dangerous and expensive hobbies like racing cars, flying planes and voicing my thoughts
- I created this website to share my knowledge and provide a glimpse of myself
Thanks for stopping by. Read my blog to become a better marketer or connect with me on LinkedIn.
Professional Gallery
Blog
The Product Marketing Manifesto
Like I've blogged about before, a lot of people have difficulty understanding what product marketing is and how it should fit into their organization. This problem is pronounced for product marketers who find themselves starting the function at their company from...
A right and a wrong way to do end-of-year product marketing
Why Mailchimp's 'year in review' pissed me off and how Blue Apron's blew it out of the water We product marketers all know that the end of the year is flush with product marketing opportunities. Roll up emails for product momentum, speaking to observations and...
Highlights from VTS’ 2016 wild ride!
My, my, what a year it has been! From moving to New York to start the product marketing function at VTS, to merging with our #1 competitor, here's VTS' 2016...
Meet my team at VTS!
A deciding factor in me joining VTS was the people. It's also the reason why venture capital firms like OpenView, Insight Venture Partners and Blackstone invested in us. Have a look and meet some of the awesome team I work with everyday to transform the commercial...
We have a pretty funtastic culture at VTS
After working at Infusionsoft, I realized the vital role that culture plays in a company's success. Whenever I'm evaluating a company for my next move, culture is one of my top considerations. As you can see, we have a pretty awesome culture at VTS. From intramural...
What new Infusionsoft products did I release at ICON16?
Infusionsoft’s ICON is the annual user conference for Infusionsoft users. It gives attendees sessions by business owners who have been in their shoes, business expertise from influential badass keynote speakers and more access to solutions, partners and options to...
My ICON16 session on defining your target market
Infusionsoft’s ICON is the annual user conference for Infusionsoft users. It gives attendees sessions by business owners who have been in their shoes, business expertise from influential badass keynote speakers and more access to solutions, partners and options to...
I speak about product marketing at PHX Startup Week
PHX Startup Week is a FREE five-day event celebration for the local startup ecosystem, and anyone else interested in entrepreneurship. It’s sponsored by Chase for Business ® and now in its third year. The event is held at six different Valley locations across three...
Satisfied clients are your best marketing agents
Efficiency in creating marketing from existing customers and customer behavior around trusting peers makes this the most valuable and under-utilized marketing strategy for small business. What is the most under-utilized and effective marketing strategy for small...
How to create a revenue-generating membership website
In its most basic form, a membership site is a website that’s protected from the general public and only accessible to subscribed members. Membership sites generally require payment to either gain or retain access to content, but not always. Membership sites are a...
