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VTS Product Marketing Manifesto

VTS Product Marketing Manifesto

The challenge I was brought to VTS to start the product marketing function and department from scratch. VTS knew they needed product marketing (at the advice of OpenView Partners, the VC firm that recruited me) but nobody at VTS knew what product marketing was, what...
Membership Sites for Small Business

Membership Sites for Small Business

Membership Sites for Small Business Infusionsoft, August 2014 This is an ebook I co-authored as an educational resource and lead magnet. While I was at Infusionsoft, CustomerHub was one of the products I was responsible for as a product marketer. Neither its existing...