Product marketer. Business builder. BMW racer.
- I run product marketing at VTS, where I lead teams to create, launch and market our products
- I founded the Ampersand Group in 2011 to channel my ADD; it serves as my business-building playground and holdings entity for 3 ventures
- Over the past decade, I’ve helped small businesses succeed with platform software (Infusionsoft), helped 45 startups go-to-market and scale (Tallwave), directed non-profits (TiE Global Arizona, “one-n-ten“), laid operational frameworks and managed teams (Jostens) and even slung drinks at a bar
- I tend to get involved in really dangerous and expensive hobbies like racing cars, flying planes and voicing my thoughts
- I created this website to share my knowledge and provide a glimpse of myself
Thanks for stopping by. Read my blog to become a better marketer or connect with me on LinkedIn.
Professional Gallery
Blog
I’m rebooting The Product Marketing Summit…again
I wanted to share the letter I sent to the hundreds of subscribers to my side project, The Product Marketing Summit. For those who haven't been around long enough, or forgot, the Summit was a dream that began almost two years ago. Between the idea itself and...
Meet VTS’ Recruiting Team!
Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it's great for our recruiting efforts. Meet our star recruiter, Tyler, on the People Team! The People Team at VTS is focused on: Creating a world class...
Here’s what MBA students at Cornell Tech wanted to learn about product marketing
As I detailed in my interview with the Onward Nation Podcast, my 3 biggest strategies for ongoing career success are: Learn from the mistakes of others Sometimes, you just have to take a deep breath, say “f*ck it” and jump Send the elevator back down when you’ve...
Launch checklists don’t replace thoughtful go-to-market planning
Product launches are definitely one of the sexier aspects of being a product marketer. And nothing feels better than nailing your big day after months of exhausting planning, coordination and work. One of the questions I get asked most frequently is “how do you...
Why it’s important to have a product messaging framework
As a product marketer, it’s hopefully no secret that it’s our responsibility to decide how we talk about our product. While we may not control every piece of marketing communication or sales scripts, it’s our responsibility to equip customer-facing teams with the...
Updates on VTS’ product roadmap!
Like I wrote about before, the beginning of 2017 was a critical time for VTS to show product momentum. As a newly-merged company with half our customer base eventually transitioning onto a new platform, we wanted to show them and the market that we not only had...
Effective holiday marketing should be emotive, not peddle your product
Similar to there being a right and a wrong way to do end-of-year product marketing, there’s a right and a wrong way to do holiday marketing. As a marketer, I keep an eye on my inbox during the holidays in anticipation of varied approaches. Over the years, I’ve seen...
VTS Product Focus Areas – 1H17
After VTS & Hightower merged in late 2016, it was critical that we instilled confidence in customers & the market. Not all customers are happy when companies merge, especially when there are product changes. In fact, customer churn risk was high. Even...
Teardown Tuesday #2 – Slack Enterprise Grid
Welcome to our second episode of Teardown Tuesday! Some of you may have noticed that Slack announced their enterprise product, Grid, a week or two ago. Let's see how their announcement page stacked up. PS - I noticed the screenshots are appearing fuzzy on Google...
Teardown Tuesday #1 – Stripe homepage
Welcome to my new series of product marketing teardowns! Every Tuesday, I'll be cross-examining other companies' product marketing to help you learn what 'great' product marketing looks like and how NOT to do product marketing. As I like to say, "learn from the...
