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How we product marketers overcome stress

How we product marketers overcome stress

Let’s face it. We marketers are stressed. And you know what? That’s okay. Too often, we try to sugar coat it, take it on the chin, work through it, whatever. No. Sometimes it’s alright to embrace the suck. Sometimes it’s okay to admit to ourselves that we may be the...
How to attract more leads by improving your product

How to attract more leads by improving your product

When we hear “lead generation,” our minds default to “content” and “sales funnels.” But have you thought about how your product could be attracting more leads (or may be losing them)? Small business owners tend to overlook their product in regards to lead generation...
Inbound is the new black

Inbound is the new black

I thought of this blog post because of two things I’m working on right now: Preparing to redo the CustomerHub website (Hasn’t been touched since my last split test, where I removed an outdated customer feature slider with no CTA’s and replaced it...
I want to make you a better marketer

I want to make you a better marketer

I’ve been thinking about what to write for the past week and still have writer’s block. Maybe I’m anxious, I thought to myself. Ah! I know what will help. A glass of wine! All the best bloggers I know (the entertaining ones, at least) write over...