by Justin Topliff | Nov 8, 2017 | Blog
I was taking another look at VTS’ 4Q17 product roadmap today and it (along with having to check some salespeople making promises that were a little too confident) sent me down memory lane today. This is our fourth incarnation of a true, external product roadmap...
by Justin Topliff | Jan 5, 2016 | Blog
With 2015 behind us, I was conflicted on what kind of post to write to wrap up the year for product marketing. Do I… Send one of those cliche “Happy Holidays” emails that (perhaps I’m speaking for myself here) drive people nuts and cause them to hit “delete” buttons...
by Justin Topliff | Dec 29, 2015 | Blog
Let’s face it. We marketers are stressed. And you know what? That’s okay. Too often, we try to sugar coat it, take it on the chin, work through it, whatever. No. Sometimes it’s alright to embrace the suck. Sometimes it’s okay to admit to ourselves that we may be the...
by Justin Topliff | Dec 7, 2015 | Blog
When we hear “lead generation,” our minds default to “content” and “sales funnels.” But have you thought about how your product could be attracting more leads (or may be losing them)? Small business owners tend to overlook their product in regards to lead generation...
by Justin Topliff | Aug 31, 2015 | Blog
Check out my podcast on Onward Nation, where I discuss my top learnings from Infusionsoft and founding the Product Marketing Summit. Show Notes Justin Topliff is a Product Marketing Manager at Infusionsoft, one of Arizona’s top tech startup success stories. He is...
by Justin Topliff | Aug 28, 2015 | Blog
In the second installment of “Coffee with a PMM,” I interview Colm Lennon, founder of Haka Products. Before Haka, Lennon was a divisional CIO at Honeywell. Lennon got into product marketing after inheriting a division at Honeywell that had become...
by Justin Topliff | Aug 27, 2015 | Blog
When I explain what product marketing is, I always separate it into three different tiers. The first tier is entirely research. Research on: market landscape, industry, competition, customers…you name it, we do it as product marketers. But sometimes, we get so bogged...
by Justin Topliff | Aug 11, 2015 | Blog
This morning, I was a guest on Stephen Woessner’s Onward Nation podcast. For those who haven’t subscribed, it’s a pretty solid podcast targeted towards small business owners. Topics center around actionable advice on how top business owners think,...
by Justin Topliff | Aug 11, 2015 | Blog
I’m creating a new series as part of the Product Marketing Summit called “Coffee with a PMM,” where I sit down for coffee every week with a product marketer. The goal? To see what lessons I can learn about life and career as a product marketer. Hear...
by Justin Topliff | Jul 23, 2015 | Blog
If you haven’t heard, the Product Marketing Summit is officially off to the races! This endeavor of mine was something I’ve been dreaming up over the past couple months. It all sparked from me realizing that there isn’t enough knowledge or community...
by Justin Topliff | Jul 14, 2015 | Blog
An article I read this morning from Matthew DeBord about Tesla reignited some cylinders (pun intended…wait, electric motors don’t have cylinders) of thought. In his article, DeBord (like may of us) tries to reconcile the ebbs and flows of Tesla’s...
by Justin Topliff | Jul 7, 2015 | Blog
Tech companies, specifically those in growth mode, have a really bad habit of chasing top-line metrics. More revenue! More users! More, more, more! “But what about our bottom line?” “Doesn’t matter! Just keep getting more users!” It...
by Justin Topliff | Jul 2, 2015 | Blog
One of my favorite things about being a product marketer in SaaS is educating others on the power of Infusionsoft. My friends Cameron and Josh over at Technology Advice gave me the opportunity to explain how Infusionsoft is the leading sales and marketing software for...
by Justin Topliff | Jul 1, 2015 | Blog
When I tell people I am a product marketer, one of 3 things happens: They say, “Oh, you’re in sales!” They pretend to know what product marketing is They get a puzzled look on their face and ask me, “What is that?” So, it occurred to me...
by Justin Topliff | Jun 29, 2015 | Blog
For those who don’t know, I’ve been rolling out Infusionsoft Payments over the past month. This is a project I’m especially proud of given our velocity to market. This integrated solution was ideated, scoped, built and launched in under 5...
by Justin Topliff | Jun 24, 2015 | Blog
Probably not what you wanted to hear. But like I mentioned in my first post, I’m genuine, and good marketers don’t sugar-coat things. Good marketers also don’t become better marketers without acknowledging reality. Once you acknowledge reality, you...
by Justin Topliff | Jun 23, 2015 | Blog
I thought of this blog post because of two things I’m working on right now: Preparing to redo the CustomerHub website (Hasn’t been touched since my last split test, where I removed an outdated customer feature slider with no CTA’s and replaced it...
by Justin Topliff | Jun 21, 2015 | Blog
I’ve been thinking about what to write for the past week and still have writer’s block. Maybe I’m anxious, I thought to myself. Ah! I know what will help. A glass of wine! All the best bloggers I know (the entertaining ones, at least) write over...
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