Product marketer. Business builder. BMW racer.
- I run product marketing at VTS, where I lead teams to create, launch and market our products
- I founded the Ampersand Group in 2011 to channel my ADD; it serves as my business-building playground and holdings entity for 3 ventures
- Over the past decade, I’ve helped small businesses succeed with platform software (Infusionsoft), helped 45 startups go-to-market and scale (Tallwave), directed non-profits (TiE Global Arizona, “one-n-ten“), laid operational frameworks and managed teams (Jostens) and even slung drinks at a bar
- I tend to get involved in really dangerous and expensive hobbies like racing cars, flying planes and voicing my thoughts
- I created this website to share my knowledge and provide a glimpse of myself
Thanks for stopping by. Read my blog to become a better marketer or connect with me on LinkedIn.
Professional Gallery
Blog
The best cold sales email I’ve ever seen
Our inboxes are cluttered with them. Most of us hate them. Some of we marketers, even though we know it's cruel, hi8t the 'spam' button in an attempt to blacklist their email servers. But sometimes, oh so rarely, I'm impressed by a cold sales email. "The audacity...
Weekly Product Marketing Reads (9/12/17) – Turning 18yo’s into lethal selling machines, psychological pricing & how to negotiate like an FBI agent
September 12, 2017 Product Marketing - Inside Juicero’s Demise, From Prized Startup to Fire Sale The shuttering of the much-ridiculed Silicon Valley startup was the culmination of unsustainable costs, slow sales, poor media relations and a bungled product...
Weekly Product Marketing Reads (9/5/17) – Summit updates, executing like a rookie & leading like a multiplier, cleaning up LinkedIn
September 5, 2017 Coffee with a Product Marketer #13 — Darren McPhee, Director of Product Marketing @ BlueCat Networks This product marketer took a journey through the product management org before reuniting with his first love, marketing. Grab a cup with...
Weekly Product Marketing Reads (8/22/17) – In-app growth strategies, inventing new products by revisiting your customer & caring less
August 22, 2017 Coffee with a Product Marketer #11 - Jeff Schaffzin, Principal and Managing Director @ Genysys Group Briefing industry analysts, training Sales and 'product marketing' vs. 'growth marketing' & 'marketing communications.' Product Marketing...
Product Launch – VTS Site Plan
Today I'm excited to announce that VTS' new Site Plan went live! This launch is the result of about 3 months of work between my Product Marketing team & the Product Management team. Check out the video below and navigate to my professional gallery to hear more...
Weekly Product Marketing Reads (8/7/17) – HomePod=Apple PMM renaissance, customer interviews and GTM goes digital
August 8, 2017 Coffee with a Product Marketer #9 - Jessica Bohm, Product Marketing Manager @ SimilarWeb Jessica Bohm on how a diverse career makes you a stronger product marketer, content feedback loops and tracking adoption. Product Marketing - How digital...
Meet VTS’ Design Team!
Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it's great for our recruiting efforts. Meet our Design Team! They are responsible for: Elevating the user experience through design - attract users...
Weekly Product Marketing Reads (8/1/17) – Eternalizing tribal knowledge, a decision matrix for growing teams & guide to high-converting landing pages
August 1, 2017 Coffee with a Product Marketer #8 - Rahim Kaba, Director of Product Marketing @ eSignLive Competing in the same space as DocuSign & Adobe is no easy feat. Hear how Rahim fishes for competitive intel, masters the buyer's journey and differentiates...
Weekly Product Marketing Reads (7/25/17) – AI is f*ing marketing up, creating better product videos, 7400 cards/yr
July 25, 2017 Coffee with a Product Marketer #7 - Michael Manning, Product Marketing Manager @ Neudesic Hear how Michael realigned a product toward a particular vertical (which included a complete rebranding and repositioning), which led to about a 70% increase in...
Meet VTS’ Product Team!
Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it's great for our recruiting efforts. Meet our Product Team! They are responsible for: Managing the product development process, from ideation to...
