Who I Am

Headshot

Product marketer. Business builder. BMW racer.

  • I run product marketing at VTS, where I lead teams to create, launch and market our products
  • I founded the Ampersand Group in 2011 to channel my ADD; it serves as my business-building playground and holdings entity for 3 ventures
  • Over the past decade, I’ve helped small businesses succeed with platform software (Infusionsoft), helped 45 startups go-to-market and scale (Tallwave), directed non-profits (TiE Global Arizona, “one-n-ten“), laid operational frameworks and managed teams (Jostens) and even slung drinks at a bar
  • I tend to get involved in really dangerous and expensive hobbies like racing cars, flying planes and voicing my thoughts
  • I created this website to share my knowledge and provide a glimpse of myself

Thanks for stopping by. Read my blog to become a better marketer or connect with me on LinkedIn.

Professional Gallery

Blog

Blog

The best cold sales email I’ve ever seen

Our inboxes are cluttered with them. Most of us hate them. Some of we marketers, even though we know it's cruel, hi8t the 'spam' button in an attempt to blacklist their email servers. But sometimes, oh so rarely, I'm impressed by a cold sales email. "The audacity...

justin topliff best cold sales email ever seen
Blog

Product Launch – VTS Site Plan

Today I'm excited to announce that VTS' new Site Plan went live! This launch is the result of about 3 months of work between my Product Marketing team & the Product Management team. Check out the video below and navigate to my professional gallery to hear more...

justin topliff site plan thumbnail
Blog

Meet VTS’ Design Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it's great for our recruiting efforts. Meet our Design Team! They are responsible for:   Elevating the user experience through design - attract users...

justin topliff vts product marketing
Blog

Meet VTS’ Product Team!

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it's great for our recruiting efforts. Meet our Product Team! They are responsible for:   Managing the product development process, from ideation to...

justin topliff vts product marketing

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